How to Attract More Kitchen and Bath Remodeling Clients in Northern California
If you’re in the kitchen and bath remodeling business in Northern California, you’ve probably noticed something: demand is still strong - but so is the competition.
From full-scale kitchen renovations in Walnut Creek, to luxury bathroom updates in San Jose, to budget-friendly facelifts in the East Bay, homeowners are investing in their spaces. But with more options than ever, they’re not just choosing the lowest bid, they’re choosing who they trust.
So the question becomes: when a homeowner is ready to remodel, are they thinking of you…or your competitor?
If you're not consistently visible in the right places, there's a good chance your next dream client is calling someone else.
💡 Why Visibility = Profitability in Kitchen & Bath Remodeling
Kitchen and bathroom remodels aren’t impulse buys—they’re planned investments. That means homeowners:
Do lots of research
Collect referrals and recommendations
Save inspirational ideas
And most importantly, need time to decide who to trust
So your goal as a remodeler? Stay in front of them until they’re ready to take action. Because when they are, they’ll hire whoever they already feel familiar with.
That’s why ongoing visibility, through smart print and digital marketing, is the key to attracting the right clients and booking profitable projects.
📬 How TheHomeMag Keeps You Top of Mind (While You Focus on Projects)
Homeowners in the Bay Area, Sacramento, and Silicon Valley keep TheHomeMag in their homes. It’s not a quick scroll - it’s a trusted, tangible resource they flip through, flag, and revisit.
They use it when they’re in decision making mode & looking for real professionals to bring their renovation ideas to life.
When your ad is in TheHomeMag, you're not competing with 20 other browser tabs or pop-up ads. You’re right there, on the counter, on the coffee table, and in their hands, often for weeks at a time.
The question is: do they see you… or your competitor?
💻 Don’t Forget Digital: AskHomey.com Has Entered the Chat
While print creates trust and recall, digital delivers immediacy and convenience. That’s why we created Marketplace at AskHomey.com, our curated Marketplace where homeowners actively search for kitchen and bath remodelers near them.
It’s simple, clean, and easy for homeowners to:
Find pros in their area
View featured work & get inspired by using our AI to generate images of your work in their home
Contact you directly when they’re ready to move forward
Certified Pros on Marketplace are also backed by our $5,000 guarantee, adding another layer of trust for homeowners to ensure they’re making the right decision.
🧰 Real Marketing for Real Remodeling Pros
If you’re tired of wasting time on DIY marketing that doesn’t bring results, you’re not alone. Most remodelers we talk to are:
Too busy running jobs to manage their marketing
Not sure what’s actually working
Frustrated with generic lead-gen that brings in unqualified calls & wastes money
That’s where THM Media comes in. We handle the strategy, design, placement, and tracking so you can:
Get in front of the right homeowners
Fill your calendar with quality projects
Spend more time running your business—not chasing leads
🛠️ The 2025 Marketing Checklist for Remodelers:
Show up in TheHomeMag, where real homeowners are looking for help
Be featured on AskHomey.com with a polished, conversion-friendly profile
Share photos, tips, and testimonials across social and search
Position yourself as a solution, not just a service
Track what’s working, so you do more of what drives results
The Bottom Line: Stay Seen. Get Hired. Grow.
Homeowners don’t always remember who they Googled last week. But they do remember the remodeler they’ve seen in their mailbox, on their counter, or in their inbox - again and again.
Let’s make sure that remodeler is you.
📩 Email NorCalMarketing@TheHomeMag.com, call (866) 934-6115, or click here to request your custom media kit.
We’ll help you reach the homeowners who are planning their next kitchen or bath project—so you can stay busy with work you actually want.
